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And research suggests the algorithm will reward channels that help them reach that goal. The YouTube algorithm is designed to keep people using their platform. The better those metrics are, the more engaging (and worth watching!) your content is. …to help them decide which content is the most engaging and worth promoting. Engagement metrics: likes, dislikes, comments.Click-through rate (CTR): percentage of thumbnail impressions that turned into views.Average percentage viewed: average percentage of a video your audience watches per view.Average view duration: average minutes watched per view for a selected video and date range.Average views per viewer: how many times a viewer watches your videos on average.Watch time: the total amount of time people have spent watching your video.So, it relies on user experience data like… YouTube viewers have a very short attention span one Microsoft study suggests that our attention span shortened from 12 seconds to 8 seconds just in 2015!Īnd YouTube knows this. Use These Tips To Make Your Content More EngagingĮngaging and quality content is key for any successful YouTube channel.
FIND A PARTICULAR VIDEO ON YOUTUBE HOW TO
Expect Baby Shark‘s reign as the most viewed video to continue.ĭo you want to watch these videos without an internet connection? Read our guide on how to download YouTube videos.Δ 1. If bringing up Baby Shark and playing it 12 times in a row is the only way to calm your toddler down, every parent with access to the internet is going to do exactly that. Let’s be honest: Baby Shark Dance‘s success isn’t really all that surprising. However, this song rose to become the number one video on this list and has inspired countless variations found across YouTube. It has sharks, repetition, and a considerable amount of existential dread - that’s about it.
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We’ve seen it happen with Barney in the early days, so it’s no surprise it happened again with an insanely catchy kid’s song about a shark family.īaby Shark Dance, produced by Korean pop manufacturer Pinkfong, isn’t a complicated song. Sometimes a song becomes famous solely because it’s an earworm. Cocomelon Nursery Rhymes - Bath Song (4.21 billion views) The video has a slow pace - some scenes are a bit long - but the funny, silly moments will appeal to younger audiences. The only parts of the video that aren’t in Russian are the music (which is Old MacDonald Had a Farm in English) and any subtitles that appear (if you have them turned on). The video itself is narrated in Russian and teaches kids the names of different colors in Russian. It’s a fun, five-minute video that teaches young children about different colors via (crudely) animated eggs on a farm. It’s an educational video for kids that has already racked up over 4 billion views in the three years since it was first uploaded. Miroshka TV’s Learning Colors Multi-Colored Eggs on the Farm is no exception.
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Psy - Gangnam Style (4.10 billion views)Įducational videos being among the most viewed content on YouTube isn’t surprising if you think of it like this: If kids are going to be staring at screens for a decent portion of the day, it makes sense that the programming of choice among parents would be free to access and, better yet, educational.